ABOUT THE ORIGINATOR
Troy is a seasoned business consultant, strategist, marketeer, and branding expert with a career that spans multiple industries.
Born in Gibraltar in 1963, he moved to London at age 7, receiving a grammar school education after passing his 11+ exam. That would turn out to be one of the few academic accolades he’d collect within that system, a rebellious streak and a lack of enthusiasm for formal education saw to that.
At 16, armed with a single O-Level in Art and zero desire to stay in school, Troy was offered two career paths by his school careers officer: car mechanic or furrier. Curious about the unfamiliar, he chose the latter. His natural creativity and skilled hands quickly shone through, earning him a place in The London College of Fashion, where he passed all City & Guilds courses with distinction.
From Fashion to Fortune 500s
After six successful years in the trade and a salary double that of his peers, the growing ethical backlash against fur led Troy to rethink his future. A temporary role at a signage firm unexpectedly launched a 25-year career in corporate branding.
Working his way up through Futurama Signs and Bloom Signs, Troy eventually stepped into self-employment and founded multiple UK-based companies. His client roster is impressive, including:
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Coca-Cola GB
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Coca-Cola Enterprises
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McDonald’s
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LA Fitness
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Bass Brewery
While his skill set is broad, Troy's true value lies in solving problems. His honest, grounded, and pragmatic approach earned the respect and trust of clients across sectors.
Returning Home – A New Chapter in Gibraltar
At age 47, looking for a change of pace and better quality of life, Troy returned to Gibraltar, a decision that marked the beginning of a new chapter. Almost immediately, he was retained by Her Majesty’s Government of Gibraltar as advertising hardware consultant for the new airport terminal. He also became a signage supplier for the main contractor at the site.
Since then, his activities in Gibraltar have expanded significantly:
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Business Consultancy: Troy has advised numerous local businesses and startups, helping them define strategies, clarify their identities, and solve pressing operational, management and branding challenges.
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Philanthropic Ventures: He continues to support charities, clubs, and community-led initiatives, offering both time and expertise.
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Mentoring & Collaboration: He enjoys informal café meetings that often evolve into strategic discussions, creative brainstorming, and local economic insights.
And a Few Essentials…
Troy enjoys Gibraltar’s café culture, where conversations often spark meaningful ideas, collaborations, or just solid business banter. He remains loyal to the Mighty Crystal Palace FC... a love that has survived both glory and heartbreak.